Industry Spotlight: Marketing
What is marketing?
When you hear the word “marketing,” you probably think of a variety of different images. Maybe TV commercials that interrupt your Thursday night sitcom or promotional emails you receive after placing an order at your favorite clothing store, or perhaps billboards lining the Boston highway––all of these examples are different manifestations of the marketing industry
More broadly, marketing refers to the actions a company takes to promote and sell its products to a target audience as well as its efforts to maintain a positive relationship with clients
As e-commerce increasingly replaces brick and mortar stores, online marketing (namely, through emails and social media) is gaining influence
What kind of marketing jobs are out there, and what do these roles entail?
Marketing manager or specialist: develops and executes marketing campaigns by analyzing industry and consumer trends; creates sales presentations/reports
Marketing analyst: analyze existing marketing campaigns; decide what products and/or services to sell
Product manager: guide new product development from inception to shelf; increase profitability of products
Social media manager: manage content and marketing campaigns (unpaid and paid) on social media accounts; optimize post times and content to maximize traffic
Web content writer: create posts and copy for website that will increase site traffic
SEO (Search Engine Optimization) specialist: improve a product or company’s ranking in major search engines such as Google; integrate a few keywords into website, social media, and/or relevant article pages
Market research analyst: analyze market-wide trends and relevant competitors’ offerings and strategies
The pros and cons of these careers depend on your personal preferences, but here are some common components of marketing careers to consider:
Leadership of and collaboration with teams
Strong communication (verbal, written, and digital) with clients, competitors, and other team members
Moderate to frequent travel
Versatile –– every industry entails some form of marketing
Flexible day-to-day structure and schedule/hours (especially in digital marketing) that commands creative and adaptive problem-solving
So, how do I get hired?
So, how do I land a marketing internship or full-time, post-grad job?
Pick a path
→ OPTION 1: pursue a marketing role within a company
→ OPTION 2: join a marketing firm or agency which consults with different company clients to devise and execute marketing strategies
Learn about different companies and agencies
Explore job postings on Crimson Careers, Google, Indeed, and Linkedin & reach out to Harvard alumni in relevant careers via the Harvard alumni directory
What does the recruiting timeline look like?
Thankfully, marketing doesn’t recruit as early out as some other industries (*cough, cough* consulting and finance), so if you’re interested in pursuing a potential summer 2019 internship or post-grad job, you’ve still got time!
Many companies are still accepting resumés and applications on their websites or via Crimson Careers
Rough timeline for summer internships:
January-February: submit applications
Late February-early March: interviews begin
1-2 rounds, but each company has a slightly different procedure
April: companies decide on candidates
May: prepare for the job and/or decide on last-minute offers
Definitely check Crimson Careers to see which companies are still planning to conduct OCI this spring at Harvard
What should I expect in interviews?
First, you should definitely do some background research on the company and interviewer you’re interviewing with:
What differentiates the company from its competitors?
Does the company focus on a certain type of marketing?
Regarding interview questions, expect a combination of…
Case study questions: how to market a company’s products (e.g. “how would you market Anheuser-Busch beer to women?”)
Personal questions (“What are some of your hobbies?”, “What publications or media do you read?”)
“Why marketing?” “Why our firm/company/agency?”