WIBternship Make-Up Assignments

Marketing - September 11

For those who were absent from the Marketing panel, please read “6 Proven Ways Content Marketing Benefits Your Small Business” and “Personalization: A Perspective on the Future of Targeting.” Write a one page double spaced response summarizing what content marketing is, how it is being used in the marketing strategies for companies today, and how marketing to specific audiences is an important future trend. The links can be found here: https://www.entrepreneur.com/article/285629 and https://www.entrepreneur.com/article/283517.

Consulting - September 18


Please read the above three articles and answer in 200-300 words the reasons why clients hire consultants, the lifestyle of a consultant, and the different types of consultants. Then in 150-250 words, address the following questions:

Based on your reading, what attributes of yours would make you a good consultant? What do you think the most difficult part of being a consultant would be? The most enjoyable? Would you want to be a consultant? If so, what type of consulting would you pursue and if not, why not?

Food and Travel - September 25

Read these articles and summarize each one in three sentences:


The link below highlights women who are transforming the food industry. Drawing inspiration from their stories, come up with an idea for a travel or food start up and pitch it to us! Please tell us the purpose of the company and how it would function.  Limit your responses to a maximum of 250 words.


Non-Profits - October 2

For those who were absent from the non-profits panel, please read “Three Major Nonprofit Trends for 2017” and “5 Nonprofit Technology Trends to Watch in 2017.” Write a one page double spaced response summarizing the direction in which the industry is heading and how technology is playing a major role in its development. The links can be found here: https://www.forbes.com/sites/forbesnonprofitcouncil/2016/12/13/three-major-nonprofit-trends-for-2017/#62bc79adc246

Finance - October 9

Part I:

Please describe the following sectors of finance in your own words (3-4 sentences each). Feel free to refer to the websites below for guidance.
a.     Private equity
b.     Venture capital
c.     Investment banking or sales and trading

Part II:

Please choose the sector you are most interested in and write 3-4 sentences on your initial reaction/thoughts about that sector. Are you likely to pursue a career in this sector? Why or why not?

Private equity:

Venture capital:

Investment banking:

WIBtalk - October 16

Read the following links:


Part 1 (around 200 words)
Based on these articles, why do you think Rumi Spice has been successful? Why do you think the company was founded?

Part 2 (around 300 words)
Would you consider making a startup? If you were going to found a startup, would you go on Shark Tank?

IBC - October 23

For those who did not attend IBC, please answer the following questions in around 300 words each:

One of the IBC keynote speakers is Anne Fulenwider, Editor-in-Chief of Marie Claire. Please read the two articles listed below and summarize both. Then, write a response on how Fulenwider earned a BA of English Literature at Harvard and became the Editor-in-Chief of Marie Claire.


One of the panels is on innovation in the food and restaurant industry. Please read the two articles listed below and summarize both. Then, write a reflection on how the industry is continuing to develop. Specifically, include how you think Amazon has revolutionized the market and how grocery stores will be impacted. Is there any way to respond as a competitor? Do companies like WalMart need to be concerned if Amazon has not reached the rural areas where it dominates yet? Do you see yourself or family members ordering groceries online; therefore, do you perceive existing demand for this new strategy?


One of the panels is on the intersection of law and business. Please read the two articles listed below and summarize both. Then, write a response on how law firms act as businesses and businesses rely on their legal frameworks to operate. Specifically, discuss how Harvard as an institution intersects business and legal entities. Include in your reflection how moral balance and efficiency are two significant constructs in this relationship. How do you think economic ideals, such as incentives and rational thinking, impact what laws are created and why?


Technology and Entrepreneurship - October 30

Choose two of the following and answer in 150 words.
Read the mission statements of either The Height of Style  or Captains of Industry. Write your initial reactions to the platform or content.
Research the different business roles offered at Google. Name two roles that stick out to you. Why do they catch your interest? What are you passionate about?
Read both of Cathy Zhou’s articles. What do you think about Uber and their mission?


Media and Entertainment - November 6

For those who were absent from the Media and Entertainment panel, please read “Media and Entertainment Industry Overview” and “Media and Entertainment Outlook 2017.” Write a one page double spaced response summarizing the growth opportunities and challenges facing this industry looking forward. The links can be found here: http://www.vault.com/industries-professions/industries/media-and-entertainment.aspx and https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/media-and-entertainment-industry-outlook-trends.html.